FlipPage is a mobile application that offers users a platform to read, communicate and train themselves a good reading habit. In the interview stage at the beginning of this project, I realized that today people tended to read less and less and instead of paper book, people prefer digital books for a lot of reasons. So the purpose of FlipPage is to help people maintain reading, as the slogan says, bring your reading habits back.

Services offered by FlipPage include a digital library, an online book club and a rewarding system that also tracks users reading progression. It offers regular monthly plan and education plan, so users can no longer worry about their budget for books. The reward system can benefit users and help them keep reading.

The audience for this application are college students and young professionals. It was imagined to be launched in UCLA campus and later more schools in California, so we can say the audience in the first stage are college students in California.

通过一系列的调查与发现，现阶段20-40岁的年轻人们的读书习惯正在减少，于是我想创建一个产品促进年轻用户养成良好长期的阅读习惯。在调研中不难发现，绝大部分青年用户对于书籍和阅读是向往的，存在一个想读但读不下去的痛点。针对这一现象，我构想一个从产品可以为用户创造一个沉浸式的交流平台，将用户与志同道合的书友联系起来，以此促进用户进一步保持阅读。同时平台提供阅读功能，既用户可以在与线上书友交流之后立马可以开始阅读，于是产生了这个产品：FlipPage。

FlipPage是一个书友线上社区同时提供海量电子书，书记爱好者通过订阅使用FlipPage所提供的的服务。FlipPage社区旨在为大学生及年轻职场人提供一个优惠的便携线上图书馆并创造一个和谐包容的交流社区。在此之上，FlipPage推出奖励机制，用户通过实施阅读或交流的行为完成任务并得到奖励代币。FlipPage的任务制定是根据用户当下的阅读行为个性化定制的，以此来保证任务之间难度跨越保持稳定且用户完成一系列任务的流畅性并获得成就感。FlipPage的主要针对人群为阅读需求量较大也较稳定的大学生人群，为了在校园中普及该产品，FlipPage将于学校合作，推出奖励代币兑换校内商店可消费货币。

初步试运行将在UCLA校区发起，发起仪式将以快闪书店的形式进行。FlipPage快闪书店将提供通过平台订阅书籍的体验，也提供线下代币兑换校内货币的服务，同时将有FlipPage平台服务的介绍与宣传。此方案中展示的快闪书店展台实体图为方案初步设想。

Below are the business proposal slides for FlipPage App, introducing the painpoints of the audience and talking about how FlipPage is the best solution for those problems in the industry, then mentioning a rough business plan including the revenue model, development milestones and funding stats.

以下为FlipPage的商业企划书，介绍FlipPage发现用户群体的潜在痛点并以此设计产品，具备在同行业中立足的潜力。同时企划书中对于FlipPage的运营模式，未来计划及项目启动所需资金等进行了简单阐述。